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By:Robert B. Cialdini
Published on 1993 by Harper Collins

Influence, the classic book on persuasion, explains the psychology of why people say |yes|-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

This Book was ranked at 2 by Google Books for keyword Human Computer Interaction.

Book ID of Influence (rev)'s Books is mTYj9XUlYvMC, Book which was written byRobert B. Cialdinihave ETAG "cdDlFJNAzK0"

Book which was published by Harper Collins since 1993 have ISBNs, ISBN 13 Code is 9780688128166 and ISBN 10 Code is 0688128165

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Book which have "320 Pages" is Printed at BOOK under CategoryBusiness and Economics

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