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By:Thomas R. H. Havens
Published on 1996-08-15 by Harvard Univ Council on East Asian

The interrelated Seibu and Saison enterprise groups have shaped Japanese consumer culture and made the Tsutsumi family fabulously rich. Beginning with the colorful founder, Yasujiro Tsutsumi, Thomas Havens traces the family's fortunes through the rise of its various companies. He examines the strategic thinking, management styles, and marketing techniques of Yasujiro and his sons; explains how the companies have prospered outside Japan's zaibatsu and keiretsu business establishments; and demonstrates how the Seibu enterprises have shifted Japanese culture from a frugal, hardworking society to a New Breed that takes affluence for granted.

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Book which was published by Harvard Univ Council on East Asian since 1996-08-15 have ISBNs, ISBN 13 Code is 9780674043619 and ISBN 10 Code is 0674043618

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